Postmodern Icon Sony Tower Gets Luxury Treatment

One of Midtown Manhattan’s most iconic post-war buildings, 550 Madison, better known as the Sony Tower, will soon undergo a commercial-to-residential conversion. As Curbed recently pointed out, the conversion now has a teaser site.

Information regarding the renovation is unfortunately sparse, but a few bits have been revealed. For starters, renowned architecture firm, RAMSA, and its principal, Robert A.M. Stern are on record to handle the interior design of its 113 condos, which will take up floors 21 through 43. Meanwhile, expert hoteliers at Oetker Collection will manage a 170-key hotel on the lower levels, dubbed “New York Masterpiece”. And… that’s about it. Other than those two bits of info, not much has been released. So far, the only amenities mentioned are a pool, spa, and upscale restaurant — but considering the project’s ultra-luxe treatment, it stands to reason that there’s plenty left in store.

The iconic building, exemplary of Manhattan’s postmodern architecture, was designed by Johnson/Burgee Architects, whose work includes the master plan for Roosevelt Island in 1969.

Though its design was initially criticized for its now-iconic pediment, it was recognized for its beautiful arched entryways and ports, helping legitimize postmodernism as an architectural style.

Earlier this year, Chetrit Group projected a $1.8 billion sellout, and soon after, announced a triplex penthouse with an asking price of $150 million. This would make it the Then again, that was also back when SLCE Architects were on the project, when the plans indicated just 96 condos. Chetrit Group acquired the property for $1.1 billion just a few couple ago, in 2013.

550 Madison’s development team, which includes Chetrit Group and Clipper Equity among others, expect to open the building by 2018. As Curbed points out, it will join One57 as one of Midtown Manhattan’s premier combined hotel-condominiums.