It was once the International Toy Center, but today the building at 1107 Broadway has rebranded itself as a residential building going by the name of 10 Madison Square West. This new luxury condominium building, located right next to Madison Square Park, will offer Manhattan home buyers the luxury of choice: apartments here are available in one-, two-, three-, four-, and five-bedroom sizes. 10 Madison Square West also goes all out with the amenities it offers its residents. There's a 10,000 square-foot private residents' club, along with a state-of-the-art fitness center and a 60-foot swimming pool. Residents can also take advantage of the yoga studio and the massage rooms, while their kids enjoy themselves in the children's play room. Besides the above, the building also offers residents private storage as well as a dedicated staff.